Research of Mobil's packaging design, involved field visits to 6 tier-2 cities and synthesis, I was a part of visiting a city in Tamil Nadu called Coimbatore to understand and study how Mobil fairs in their branding and packinging compared to its competitors in that specific region

My role

• Localising the questionnaire from English to Tamizh

• Out of 8 respondent, I interviewed 4 the remaining 4 was done by my research partner

• Contextual enquiries of responds documentation

• Synthesis of the data collected on the field using various such as Affinity diagrams, Patterns and trends Writing actionable recommendations and insights.

Learnings

• It was insightful to see how different patterns emerge from different and the 5 whys of it.

  cities

• Synthesis and giving recommendations can never be fully unbiased, however when data backs an Insight it clears the air for ambiguity

• Overall it was insightful to see the processes of field research as a UX/UI designer with tight deadlines, where research is a luxury