Project

Summary

Area of work

STRAVA APP REDESIGN

Map based app redesign, in a span of two weeks

Primary research

Audit

Usability testing

Information Arch

Interaction design

Wireframing

Visual Design

Elements of UX/UI

2 Weeks | Academic | Guide: Mamta Rao

OVERVIEW

A 2-week intense project on elements of UX Design as a part of the NID coursework, the objective is to redesign a map-based application, by auditing, researching, and finding its ux mishaps

I worked on redesigning Strava, a social media/fitness tracking app, which has an existing map which was under-utilised (based on research)

Final Visual Design of the strava app, lets scroll down to see the process of arriving here

"Now,how did we arrive at the above prototype? why to do a Re-design, and how do we validate the design decisions ?"

Framework used

Elements of UX Design - Jesse Gerret

THE SCOPE OF THE PROJECT FOCUSED ON

STRUCTURE - Information Architecture, Interaction
SKELETON - Interface, Navigation & information
SURFACE - Visual Design

Elements of UX Design

Design

Conceptualisation

Analysis

Evaluation &

Optimisation

USER CENTERED DESIGN PROCESS

Existing key screens

HIGH fidelity SCREENS

Persona

With my interviews and usability testing I was able to boil down to one specific persona

Route function is unused by all the candidates

google maps is preferred.

Uses google maps instead to plan rides.

Routes

Maps/Segments are viewed only after the ride

To see elevation and record such as Kudos

Maps

Next project

PRODUCT DESIGN INTERNSHIP

BUILDING DESIGN SYSTEM OF TITAN SMART APP & SMARTWATCHES,

STANDARDISING UI/UX.

A dynamic project with complexities and constraints with regard to multiple smart product lines

UNDER NDA

END-LESS

IDEATION

AUDIT

Audit

The Audit was done on all key screens to understand areas of improvement on Visceral , Behavioural & reflective levels of the app

Findings

No navigation

tools

App usage

drains

cellphone

battery.

Too many

contianers

Placement of

buttons

is distracting.

Kudos can be

motivational

& de-motivational

at the same time

Strava lacks

options for

multiple modes

of workout

Unnecessary

extra steps

within app.

Excessive

white

space

could be

put to use.

Training plans

are only

accessible from

desktop.

Interaction

while cycling

is an issue

Social aspect

of the app makes

it heavy

Map functions

are restrictive

No indication

when the app

stops

When GPS

disconnects

no data or

inaccurate date

is recorded.

There is

no offline mode

when going

for long rides

Areas of improvements that have been observed during the study where as follows, which will be taken forward to form the design decisions after validation

LEARNABILITY:| MEMORABILITY | ERRORS | SATISFACTION:

USABILITY tESTING TASKS & SCENARIOS