Titan, India’s iconic watchmaker, expanded into smart wearables with a mission to merge timeless craftsmanship with modern technology. However, its fragmented app experience, inconsistent UI patterns, poor accessibility, and a lack of scalability, hindered user engagement. This case study details the creation of the Titan Design System (TDS), a unified framework that streamlined the mobile experience for Titan’s smartwatches, emphasizing features like Running, Cycling, Recovery, Sleep Tracking, AI Coaching, and Predictive Health Metrics.

Problem Statement

The Titan Smart App suffered from:

• Inconsistent UI: Disjointed modules (e.g., Fitness, Sleep, Nutrition) with conflicting patterns.

• Poor Accessibility: Low-contrast colors and cluttered navigation.

• Scalability Gaps: No system to support new features like AI Coach or Predictive Metrics.

Goal: Build a modular, future-proof design system to unify Titan’s wearable ecosystem and enhance usability for 5M+ users.

Process

1. Discover: Understanding the Ecosystem

• Competitive Benchmarking: Analyzed Fossil, Withings, and Suunto to identify gaps in fitness tracking, recovery insights, and dark-mode usability.

• User Journeys: Mapped flows for core features (e.g., Running, Sleep Monitoring) to pinpoint pain points like unclear progress visualization.

• Atomic Design Adoption: Structured components as Atoms (buttons, icons), Molecules (health cards), and Organisms (dashboard layouts).

Atomic Design hierarchy applied to Titan’s multisport tracking module.

2. Define: Establishing Foundations

Dark Theme & Accessibility

• Contrast Optimization: Redesigned the primary palette (e.g., #4DB4E0 for better readability) and introduced semantic colors for errors/success.

• Dark Mode: Tailored for low-light scenarios (e.g., sleep tracking), reducing eye strain while maintaining Titan’s brand warmth.

Component Library

• AI Coach Patterns: Standardized conversational UI elements for the AI Coach Assistant, ensuring consistency across workout recommendations.

• Predictive Metrics: Created data visualization templates (e.g., radial progress bars) to display Recovery Scores and Fitness Trends.

Dark theme enhanced legibility for sleep stage tracking (REM, Deep, Light).

3. Develop: Bridging Design & Development

• Figma Libraries: Built reusable components for workouts, nutrition logging, and recovery dashboards.

• Design Tokens: Automated color, typography, and spacing rules to accelerate feature launches (e.g., Cycling Mode integration).

• Content Strategy: Simplified microcopy for Nutrition Tracking (“Log Meal” vs. “Add Dietary Entry”) and AI Coach interactions.

4. Deliver: Scaling the System

• Phase 1: Launched baseline components (buttons, icons) and dark theme.

• Phase 2: Integrated Predictive Progress Metrics using shared data visualization templates.

• Phase 3: Established governance for future expansions (e.g., Meditation Modules).

Key Solutions

1. Unified Fitness Tracking

• Running & Cycling: Standardized GPS maps, pace metrics, and post-activity summaries.

• Workouts: Template-driven screens for HIIT, Yoga, and 200+ sports modes.

2. Holistic Health Insights

• Recovery Dashboard: Combined heart rate variability (HRV), sleep data, and AI Coach recommendations into a single view.

• Nutrition Integration: Partnered with MyFitnessPal for seamless calorie tracking.

3. AI-Powered Coaching

• Personalized Plans: Contextual prompts based on activity history (e.g., “Try a 5K run tomorrow!”).

• Predictive Analytics: Visualized long-term trends (e.g., “Your sleep score will improve by 10% with 7+ hours nightly”).

Outcomes

• 50% Faster Development: Component reuse reduced QA time for features like Sleep Tracking.

• 30% Higher Engagement: Streamlined navigation increased usage of Recovery Metrics and AI Coach.

• 4.8/5 App Store Rating: Users praised consistency and dark-mode aesthetics.

Reflection

The Titan Design System transformed a fragmented app into a cohesive platform, proving that even heritage brands can innovate through systematic design. Future iterations will focus on AR Watchfaces and Advanced Biometrics, ensuring Titan remains a leader in India’s wearable market.

“Design systems are living organisms—they evolve with users and technology.”

Why This Matters for Your Team

This project demonstrates my ability to:

• Architect design systems that scale across millions of users and devices.

• Balance brand legacy with modern interaction patterns (AI, predictive analytics).

• Collaborate cross-functionally to solve technical and user-centric challenges.